How can you persuade your visitors to click on the advertisings you are showing on your website and increase your site revenue?

On almost every website you find flashy banners that try to persuade you to click on the advert.

With banners?

This market segment seems a bit satisfied.

Today you are fortunate if you get a CTR (click through rate) of 0.02 %.

That is 1 click for 5000 views!!

With Google AdSense™?

An alternative offers Google AdSense™ or Yahoo™ advertising.

These text-adverts bring some tranquility in your web pages and they can be easily read with the content of the page.

But even here you can 'play' with colors, do you choose for contrasting colors so that the adverts look like banners or is it better to use colors that match the page layout? Google™ does not offer an answer.

With text links?

Text links are easily to implement in the text that visitors are reading, but with every edit of your page you need to adjust them.

Which then is the best method?

Because you do not know the visitors of your website personally, you do not know and you have to guess.

But each one of the above methods has their advantages.

Some visitors like flashy banners and other scroll them out of the screen to read or see only what they are interested in.

Solutions?

Well, the solution seems obvious...

On the same place on your website show sometimes a Flash banner, sometimes a Google AdSense™, a text-link or any other kind of advert.

So mix all the possibilities you have.

Of course it will take some advantage programming to do so.

Advantages.

Let's say you only have adverts like flash banners in a rotator, and the visitor to your site likes to read things off his interest in a quit environment, he or she would probably not click on the banners.

So your revenue or CTR = 0 %

If you only have Google AdSense™ adverts on a particular place on your site and the visitor does not like to read much at all...

Your revenue or CTR = 0 %

But if you rotate Google AdSense™ with image banners in the same rotator you have a 50/50 change that the visitor likes the advert, sees it and clicks on it.

Your revenue or CTR = 50 %

Also, if you are always showing a banner ad or a Google AdSense™ at the same position on your webpage, after a few visits it is not been seen anymore. Some kind of 'blindness'.

When all of a sudden the visitors see a Flashy advert instead of an AdSense™, or visa versa, it gets their attention and they might click on it.

And that is what you wanted in the first place.

Success

Blogging is hugely popular and blogs range in sophistication from humble online diaries to massive corporate promotion machines. For those who intend to make money from their blogs, there are a multitude of methods and techniques available in order to do that. One of the best ways to make money with your blog is by making it attractive to advertisers.

So why are so many bloggers throwing away this opportunity?

Well, the simple answer is they probably aren’t aware of it. So let’s look at the most successful ways of attracting advertisers to your blog so that you can make money from your hard work.

Most bloggers wanting to make money with their blogs start by adding pay per click ads. These will earn you a few cents for every click they generate, but the downside is that once that visitor has clicked the ad, they are taken away from your blog, never to return.

Some of the more enlightened bloggers are turning to more intelligent ways to make money from advertising. More importantly, they are looking at ways of ensuring their visitors stay at their blog.

There are several ways to make money doing that, most notably by using advertising space to promote affiliate products. By coding the link so that the vendor’s site opens in a new window or tab (for those using the Firefox browser), they not only earn considerably more in commission for a sale, but the visitor stays with the blog because the window or tab is still open. This is something that cannot be done with pay per click advertising because the terms of service often forbid the company’s code being tampered with in any way.

But the most lucrative way to make money from your blog is to attract advertisers.

There are several companies already set up that act as go-betweens to put advertisers in contact with blog owners. The usually have set tariffs and pricings to suit a blog’s page rank and Alexa rating, by which they gauge a blog’s traffic potential. This is fine for most blog owners as all the hard work is done for them, they just have to make the space available for either text or banner ads and then sit back and watch the money roll in on a monthly basis.

Fine, except that the middle man takes around half the revenue generated by the advertisement.

While this represents a substantial loss in a blog owner’s potential advertising revenue, it’s not particularly great news for the advertiser either. Some of the bigger companies that have large advertising budgets may see this loss as a mere drop in the ocean. But there are plenty of smaller companies that would like to use blog advertising space to make money for themselves only to find that fifty percent wastage on their budget too much to lose. So they look to other, probably less viable but cheaper methods of spreading the word and the blogger loses out.

There is a solution to this dilemma that suits both the blog owner and the advertiser.

That is for the blog owner who really wants to make money to set up their own advertising page and deal directly with the advertiser. By doing this yourself, you can offer advertising space on your blog direct to smaller companies who can afford the lower cost per month by cutting out the middle-man.

This is easier to do than a lot of blog owners realise. By missing this opportunity it could be costing them a small fortune in lost advertising revenue. Blogs are very easy to customise and one of their great strengths in this department is the ability to add new pages as easily as adding new posts.

So it’s a simple affair to create a new page on your blog and label it “advertise here” or similar.

On that page, you set out the advertising tariff that best suits the popularity and average monthly traffic stats for your blog. That work is done for you if you have already set up an account with one of the ad company go-betweens. They will have suggested a monthly rate for text and banner ad space.

So to keep things simple, you just use their figures. Once this is done, you can then approach advertisers and offer your advertising space for half the price the middle men want to charge them for the exact same space.

Think the advertisers won’t bite your hand off?

You should offer a choice of text ads, banner ads and even one-off reviews of sites or other blogs including a link that will remain in your blog’s archives indefinitely.

So now all you need to do is to attract advertisers to your blog.

How is that done?

Well, the usual traffic promotional methods still apply. Article marketing attracts visitors to a blog or website in great numbers. Amongst those visitors will be owners of sites who may want to place some low cost advertising but don’t know where to go to do it. By simply marketing you blog and mentioning that there is a policy for direct advertising for a reasonable cost, those potential advertisers will then know where to go. They’ll visit your blog and read the “advertise here” page.

If they like your tariff, they will get in touch.

Another solid method of spreading the news is to get busy social networking. This takes the form of registering with some of the top social networking sites and getting yourself and your blog known by the members. This also increases your traffic, making your blog an even more lucrative advertising medium. It won’t be long before certain members will seek out your blog to advertise on.

Don’t forget the established mainstay of site promotion: The forums. Use your forum signature to direct members to your blog and post about the advantages of direct advertising. As long as you’ve established yourself with that forum, you’ll create interest amongst the members which will turn into more potential advertisers.

Whatever methods you use to attract advertisers to your blog, be patient as it may take a while for the first tentative inquiries to find you. Remember, it only takes one very high profile site or company owner to take a shine to your blog and others will follow suit in droves.

By ensuring that these advertisers are kept happy knowing that their advertising budget is being used economically, you’ll start to make money in your sleep from your blog as more and more advertisers find you. It’s one of the nicest win-win situations to be in!

Earning is the absolute goal. Why you are reading my article? Why I am writing this article? For both the question the answer is ‘earning’. Everyone have a desire to earn. With this high hope you joined in adsense program. You have designed your website with best effort following the guidelines of so called Adsense Gurus. You are wrapped up in reverie that your work has been completed and thousands of dollars will accumulated in your account. But soon your happy dream will turn to disappointment. Even after one month your earning from adsense is $0.00 or only few cents. I am researching on adsense for a long time. In the adsense forum the most common question is “why my earning not started yet?’


Joining in Adsense program is very easy but earning from adsense is not. You have designed a good website. Adsense ads are displaying in your website. It does not mean that you are done. There are thousands of websites on the internet. How people will know that you have a website? So you have no traffic. No traffic means no earning. So the important think is driving traffic to your site. You do not pay any attention to drive traffic to your site. That is why your earning from adsense is $0.00.


You might have sufficient number of page impressions. Yet your earning is not up to your satisfaction. Because you do not have sufficient valid clicks. The Google adsense ads you are able to display on your website and WebSearch results pages are cost-per-click (CPC) ads. The advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on Google ads on your website. Your placement of adsense ads is not correct or adsense ads are not relevant to the content. You have not learnt where to place the adsense ads, how to blend it with proper color etc.


Sometimes sufficient clicks are being generated for your website. But you are earning a small amount for each click. Only low paying adsense ads are displaying in your site. You have not choose the right key words.


Many a time it has been observed that the adsense account is banned just after accumulating the $100.00 at the account. A large number of adsense users can not keep patience. They click on their on adsense ads or take unfair means such as click by proxy, click generating from different computers. But the google is much smarter than you. Adsense account will be banned forthwith. Huge number of clicks by an internet enemy or by family members or friend are also liable for disable of adsense accout.


So don’t get disappointed. Find out the root of your failure. Keep patience and do the needful. Work hard for proper optimization. Soon you will get 1000 page impressions or more and earning will be changed dramatically.