How to increase your Adsense earning? It is easy to ask and easy to answer but not that easy to implement. Sometimes small changes make a big difference. These small changes means generally optimization in ad colors, ad placement and ad format.
Sometimes publishers misunderstand that optimization in ads is the key to increase adsense earning. Actually that is not true purely. Optimization can help to increase adsense earning to a certain degree but when you are tensed about your earning you have to first realize why your site is generating low earnings.
A site can generate low earning from the beginning or there can be a certain decrease or drop in earnings. When a site is new the main task should be to increase traffic and this traffic should be targeted. To be successful in online money making you have to get those visitors who are really interested to your topic.
So the first task is to increase your site traffic. In addition with this you have to optimize your site with ad placement, ad color and ad format. When you are doing this must ensure you are applying the first ad unit rule.
Sometimes publishers see a certain decrease in adsense earning for this first ad unit rule. When an ad unit other than first ad unit gets more clicks you will see a low earning. If an unit is getting more clicks now that was not getting more clicks in earlier must change that ad unit to first ad unit.
Another reason for low adsense earning is smart pricing form Google AdSense. It can be called be a discount for advertisers roughly. When a site getting clicks but advertisers are not getting benefit that site is smart priced by Google. Here benefit means a sign up, registration, or purchasing something etc. Read here more about smart pricing from AdSense Blog.
When a site is new you have not worry about smart pricing but when you are continuously getting visitors not actually interested to your topic you have to be cautious. So always try to get targeted visitors.
There is always a little fluctuation in adsense earning as advertisers not always bid same amount every time. You have nothing to do about it and no actual point of worry here.
So always update your content, try to get targeted visitors and optimize with simple tricks like first ad unit. That will help you to earn a lot more than to usual.

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